The Domain Name Association ("The DNA") Working Group The DNA began as a trade association for the domain name industry to promote growth and innovation, communicate the benefits of domains, and provide resourcing and networking opportunities. The DNA merged with the i2Coalition in 2020 to further its mandate and together provide an even stronger voice for those who build the Internet.

A domain is more than a name…

Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.

Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The DNA Working Group
The DNA Working Group
The DNA Working Group

The DNA Working Group has Three Main Goals

Awareness

Increase awareness of domain names and share the value they provide as a primary tool for users to navigate resources on the Internet, while showcasing broader and innovative uses of domain names.

Adoption

Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles.

Access

Provide access to expertise and resources, enabling domain name stakeholders, DNA members, and partner organizations to collaborate,  and share knowledge and innovate to solve the crucial commercial issues facing the domain name industry.

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DNA Working Group Member Organizations

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The DNA Working Group
INZ-logo_large_Full-colour
ImgOne
ICM_Registry_Logo
GMO
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dotph17-10_new-79dc5abb1aaaf7f950b5ac1b06a5ab72e0ed50f5219bba76cc7682238adef85a
DotClub
domaincom
DE_logo_2colorHirez
CIRA-logo-2
CIPA_Logo
Authentic_Web_Inc_Logo
Artboard-2@2x
Allegravita-2018-Logo-png-Logo-for-web
AfiliasNoTag-2
101domain-Logo-Final
web-com-logo-big
Valideus-transparent-logo
VOTE_0
Uniregistry-Logo-H-RBG
Trademark_Clearinghouse_Logo
rightsideLogo
Radix_Newlogo
brandmark_color_rgb
Nominet_Symbol_RGB_Teal
Neustar
Namecon-logo
MMX_Logo1
The DNA Working Group
The DNA Working Group
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The DNA Working Group
The DNA Working Group
The DNA Working Group
The DNA Working Group
The DNA Working Group
The DNA Working Group
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