Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain?
Earlier this year, the i2Coalition conducted a representative survey of US millennials to find out how social media and domains impact their purchasing behavior. And now the results are in!
Find out the eye-opening results of this survey from market research expert Brooke Edge, PhD, on Thursday, July 8, 2021 at 11am ET / 15:00 UTC. This presentation will be indispensable for anyone who wants to understand modern ecommerce, and generating trust online.